We are PRIME

We look after some of the wealthiest and most discerning clients in the world. They have generally enjoyed great success in their professional endeavours and have assets, lifestyles or business operations that require specialist and expertise that we can offer them.

Our clients are becoming younger and younger - not by virtue of the latest in anti-ageing, but instead because (a) we are in the midst of a great wealth transition; and (b) technology entrepreneurship allows for vast fortunes to be made in a very short period of time by prescient and capable entrepreneurs.

These younger clients, as a generalisation, have a strong sense of social justice; environmental awareness and, we find, are philanthropic in different ways to their forebears.

It is important for us to meet our clients where they are - to demonstrate that these things matter to us as well and, wherever possible, to lead by example when it comes to showing much larger organisations the level of care and attention that, in our view, they ought to be giving to their environmental, social and governance agendas.

As a privately-owned business, we seek to build trust, inspire confidence and create genuine value for all of our stakeholders, not just our clients.

For us, success isn’t measured solely by profit, but also by the positive impact we are able to make on people and our planet.  Setting out our purpose and reporting against our ambitions means showing everyone – our clients, our staff and our broader community – what we stand for and why we work as we do.  This is particularly significant in a world where people increasingly choose to engage with companies that demonstrate authenticity and responsibility.

Similarly, our team members deserve to feel part of something meaningful. By sharing our purpose openly, we help them understand how their daily efforts fit into a bigger picture.

In this way, our purpose is our foundation for a more resilient, trusted business—one that clients want to use, and staff want to be a part of.

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